UI Inspector

Title tag

What is a title tag?

When people refer to the title tag they often mean the title element. The title element defines the title of a page.

Rule of thumb for title tag length

With Google's Title update, shorter titles are preferred. If the title is too long, they are more liklely to be rewritten.

Use these rules of thumb when it comes to the title tag length:

  • Maximum length: 60 characters or 575 pixels
  • Minimum length: 30 characters or 285 pixels

These lengths are valid in most cases for most devices for search engines Google, Bing, Yahoo and DuckDuckGo. However, in the end these lengths are no guarantee that your title will be displayed and it’s up to the search engines to decide.

Synonyms for title tag

Often the title tag is also called page title, meta title or - because of its relevance to SEO - SEO title. For the sake of ease, we’ll call it title tag when we refer to the title element.

Although the title tag is often referred to as "meta title", by definition, the title tag is not a meta tag.

How do I write the perfect title tag?

The perfect title tag consists of the following elements:

  • Great readability
  • Relevant keywords
  • Call-to-action
  • Good length
  • Uniqueness

If you keep these components in mind, you’ll get the most out of your title tags. Before we dive into what makes for a great title tag, let’s take a minute and look at an example.

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