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The Ultimate SEO Guide to Magento 2

Magento, founded in the United States in 2008, has become a leading eCommerce platform worldwide. That position was strengthened further with their acquisition by Adobe in 2018(opens in a new tab).

It’s estimated that around 270,000 stores(opens in a new tab) run on Magento world-wide. And according to Magento, they enabled their merchants to earn $155 billion in revenue in 2018(opens in a new tab). It’s safe to say that Magento is a household brand in eCommerce land.

While Magento 2 is a very powerful platform, if you’re running on its default settings, you’re not going to get great SEO performance out of it. That’s why you need to put yourself in the position to win, and by applying all the best practices for Magento 2, you do just that.

In this article, we’ll explain step-by-step what you need to do in order to get your Magento store into top shape, all set for maximum SEO performance.

What does it take to make your Magento store rank well?

In order to rank your Magento store well in the organic search listings, you need to make sure search engines can easily and efficiently find all your content and make sense of it, and that they have reasons to rank your content higher than others.

We can break all this down into the so-called “Three pillars of SEO”:

  1. Technology: the technical foundation of a website, which helps search engines find and understand your site as quickly and efficiently as possible. This is about setting yourself up for success.
  2. Relevance: what search queries your content is relevant for. This is done by creating content that’s useful and satisfying for your visitors. Good technology is essential in order to communicate relevancy clearly.
  3. Authority and Trust: links to your website; these determine your authority and trustworthiness.

This article describes the first pillar, Technology, in detail, as this is platform-specific, while Relevance and Authority and Trust work the same for every platform.

A Magento SEO checklist for a strong technical foundation

A strong technical foundation enables search engines to find and understand all your content easily and efficiently.

Think of a site’s technical foundation like a structure's foundation. Having a solid foundation benefits the entire structure. Alternatively, having a shaky foundation causes the whole structure to fall down.

Here’s the breakdown of things you have to do or address to get the technical foundation right in Magento 2:

  • URL structure
  • Meta information
  • Headings
  • Faceted navigation
  • Crawling & Indexing
  • Site speed
  • HTTPS

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